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Erik Busker – Principal
/ Owner
GOVERNMENT CONTRACTS, FINANCIAL ANALYSIS, STRATEGIC PLANNING,
MARKETING, OPERATIONS, OUTFITTERS AND GUIDES, HOTELS AND RESORTS, MARINAS,
SKI AREAS, CAMPGROUNDS
Expertise: Erik Busker founded The Busker Group with the realization
that he, and his team, had all the skills necessary to support private
enterprises which operate under contracts/permits on public lands with
agencies like the National Park Service, US Forest Service, and Bureau
of Land Management.
Education: B.A., Univ. of Colorado, 1993
English/Environmental Conservation
Dean’s Honors Scholar
M.B.A., University of North Carolina, 2005
Marketing and Sustainable Enterprise
Fulton Fellow / Kenan-Flagler Fellow
Erik Busker brings to The Busker Group 3 ½ years
of experience with the National Park Service. As a GS-12
Concessions Management Analyst (from 2005 to 2008) for
the Pacific West Region and briefly for the Intermountain
Region. Acting as an internal business consultant, he managed
relationships between NPS units in the west and businesses
operating within those parks. More specifically:
- Prospectus Development – Project Manager for the competition
of several major business opportunities, including
campgrounds, hotels, marinas, restaurants, gift shops,
fuel/service stations, and guides and outfitters, in National
Parks.
Process involves thorough area-wide market, financial,
and operational analysis, consultation with Parks
and local communities, and marketing of the opportunity;
culminates with an intense selection process involving scrutiny
of
bidders’ experience and ability to perform.
-
Commercial Services Planning – Project Manager for two plans,
which are Environmental Assessments. These NEPA documents
involve marketing, public outreach, financial and operational
analysis, and intense documentation.
- Asset Management – was
appointed to the NPS Concession Program Asset Management
Advisory Group, a nationwide think-tank
formed to solve the problem of how best to manage
NPS assets occupied by concessioners.
- Day-to-day duties include communication
up to the Secretary
of the Interior, Director of the NPS, or Regional
Directorate via written briefs and PowerPoint presentations; communication
and consultation
with Park Superintendents and management teams;
and the management
of several outside contractors/consultants.
- Selected
to represent Pacific-West Region as a member of the
Secretary of the Interior’s Centennial Program Selection
team, the biggest NPS project to date, aimed
at revamping the entire national park system by 2016.
In
1994, Erik Busker gained employment in Telluride,
Colorado with Telluride Outside, Inc. – the
resort town’s leading
multi-sport outfitter. He quickly became
River Manager and Snow Manager, hiring, training,
and supervising
guides for highly technical tour
offerings. Telluride Outside operated
under use authorizations from the US Forest Service
and Bureau of Land
Management. During this time,
he was also a seasonal whitewater rafting
guide for Appalachian Wildwaters on the famous Class
V Upper Gauley
River in West Virginia – a
unit of the National Park Service. These
experiences led to his role with the startup multi-sport
outfitter, Alaska
Outdoor Adventures (AOA,
based in Girdwood, Alaska), serving as
General Manager for the company’s
first operating season. Mr. Busker worked
closely with partners such as Chugach Powder Guides,
Alyeska Ski
Resort, the Anchorage Convention
and Visitor’s Bureau, and Anchorage Power Sports.
AOA operated its snowmobile tours under
permits from the Chugach
National
Forest and Chugach State Park. He managed
all operations, overseeing customer
acquisition and satisfaction in the field
and office. Additionally, Mr. Busker
developed employee standards and training
guidelines, performed
market analysis, launched new summer
and winter products (snowmobile and sea-kayaking
tours), designed successful and diverse
marketing
strategies and partnerships, and implemented
operational systems to ensure future
efficiency.
After the successful launch
of AOA, Mr. Busker returned to Colorado
in 1999 where he served as Branch Manager and Trader
for Chicago-based Peters Securities.
He planned and managed the launch
of a new west coast trading office in
southern California; as principal, supervised
up to
six traders in the
branch office; specialized in M&A
and statistical arbitrage trading, research,
and analysis, generating $200K in 2001;
served as Communication and Network Manager,
supporting
10-25 traders; and served as IT/Trading
Floor Liaison, contributing to the design
and implementation of proprietary transaction
and research
software.
Mr. Busker left Peters in 2003
and moved to Chapel Hill, North Carolina
where he was the Fulton Fellow and the Kenan-Flagler
Fellow at the prestigious Kenan-Flagler
Business School at UNC. He founded the
Kenan-Flagler Chapter of Toastmasters
Int’l and was
president of the General Management Club.
As if that wasn’t
enough to keep him busy, he also worked
as a Business Communications Center
Consultant. While in school, he did a
summer internship in the Business Resources
office at Grand Teton National Park,
completing seven independent
projects.
After graduate school, he moved
to the Bay Area and joined the NPS.
As a part time job, he also worked for Evolve Sports,
where he was a Marketing and Financial
Analyst. In his
free time,
he enjoys
whitewater rafting, fly-fishing, skiing
and snowboarding, live music, and traveling.
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